Mali Beauty Website Design
Case Study
5 min read
The Challenge
Mali Beauty is a lash, brow and skin treatment specialist based in the heart of Eastbourne, operating from within Bodiology Sussex on South Street. Liv had built a genuinely loyal client base through Instagram and word of mouth, and the quality of her work spoke for itself. But there was a gap.
With no website to send people to, every potential new client had to find their way through social media alone. There was nowhere to explore the full treatment menu, understand what to expect, or book with confidence outside of Instagram DMs. For a business at the level Mali Beauty had reached, that disconnect was holding them back.
The brief was straightforward: build a website that matched the quality of the brand, gave potential clients a clear and professional first impression, and made it easy for them to take the next step and book.
Our Approach
We started where we always do, by properly understanding the business. Using our structured website design process we worked through the Mali Beauty brand in detail, covering the treatment offering, the target audience, the booking journey, the visual identity, and the long term goals for the business. This foundation shaped every decision that followed.
From the discovery process we developed a detailed visual mockup, giving Liv a clear picture of how the site would look, feel and function before any development began. This stage is important. It means nothing gets built until the client has seen it, approved it, and is genuinely excited about it. Liv came back with a few refinements and once those were incorporated and the design was signed off, we moved into the build.
The website was built on Framer using Mali Beauty's existing brand assets, with a visual style designed to feel as polished and considered as the treatments themselves. We created dedicated pages for each treatment category, lashes, brows, facials, and henna tattoos with clear service descriptions and imagery that reflected the quality of the work. A beauty blog was built in to support long term SEO and give the brand a voice beyond the service pages. Client reviews were incorporated to build trust with new visitors. And a direct booking integration with Fresha was added so that anyone landing on the site could move from browsing to booked in just a few clicks.
Throughout the build the focus was on three things: making the brand look its best, making the content easy to navigate, and making it as simple as possible for a new visitor to become a new client.
The Results
Mali Beauty now has a website that reflects the genuine quality of the business behind it. Clean, modern and built with purpose, it gives potential clients everything they need to feel confident booking for the first time, and gives Liv a professional platform that works for her business around the clock.
The response from the client said it better than we could:
"Couldn't recommend enough. Absolutely obsessed with the website that has been created for my business, sleek, professional, modern and genuinely stunning. The attention to detail and effort that has gone into it really shows. So talented at what he does and I am beyond happy with the result."
You can view the website here:
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