No. Even a small list of engaged subscribers can deliver real results if the emails are well written and well timed. We can also help you put a strategy in place to grow your list with the right kind of people as the service develops.

We work across the main platforms including Mailchimp, Klaviyo, and others depending on what suits your business. The cost of the platform itself is paid by you directly and is not included in our management fee, so you always have full visibility of your outgoings.

A campaign is a one off email you send to your list, such as a promotion or a monthly newsletter. An automation is a sequence that triggers automatically based on a subscriber action, for example a welcome series when someone joins your list or a follow up after someone enquires about a service. Automations do the heavy lifting while you focus on running your business.

We keep your list clean by removing inactive subscribers, use proper sending authentication settings, write subject lines that avoid spam trigger words, and monitor deliverability metrics closely. Good list hygiene and honest copywriting are the most effective ways to protect your sender reputation.

There is no single right answer but consistency matters more than frequency. Most small businesses benefit from sending one to two emails per month as a baseline. We look at your open rates and engagement data to find the cadence that works for your specific audience without causing people to unsubscribe.

Yes, and it is often more effective for service businesses than people expect. Email keeps you top of mind with past clients, educates potential customers about what you do, and creates natural touchpoints that lead to referrals and repeat enquiries. It does not need a shop or a product range to deliver value.