Blog
Practical advice on SEO, paid advertising, social media, email marketing and web design, written for small businesses on the South Coast.
Practical advice on SEO, paid advertising, social media, email marketing and web design, written for small businesses on the South Coast.
Browse all our posts, or filter by topic to find what you need.
Browse all our posts, or filter by topic to find what you need.
Website Design
WordPress vs Squarespace for a small business website: the real differences in cost, control, upkeep and ease, and which suits which situation.
WordPress vs Squarespace for a small business website: the real differences in cost, control, upkeep and ease, and which suits which situation.
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Website Design
How long it actually takes to build a small business website, stage by stage, and the things that slow projects down most.
How long it actually takes to build a small business website, stage by stage, and the things that slow projects down most.
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Website Design
What actually makes a small business website convert visitors into enquiries: the elements that matter and how people really use a site.
What actually makes a small business website convert visitors into enquiries: the elements that matter and how people really use a site.
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Website Design
What a website actually costs in the UK for a small business, what drives the price, the ongoing costs to expect, and how to avoid overpaying.
What a website actually costs in the UK for a small business, what drives the price, the ongoing costs to expect, and how to avoid overpaying.
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Website Design
What website maintenance costs a small business, what a maintenance plan should cover, and the risks of not having one.
What website maintenance costs a small business, what a maintenance plan should cover, and the risks of not having one.
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Social Media
How often a small business should post on social media, platform by platform, and why consistency beats volume every time.
How often a small business should post on social media, platform by platform, and why consistency beats volume every time.
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Social Media
Whether LinkedIn is worth the effort for a small business, which types of business it suits, and how to use it without wasting hours.
Whether LinkedIn is worth the effort for a small business, which types of business it suits, and how to use it without wasting hours.
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Social Media
How to build a social media content calendar a small business will actually stick to: content buckets, a simple template, and a batching routine.
How to build a social media content calendar a small business will actually stick to: content buckets, a simple template, and a batching routine.
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Social Media
Instagram vs Facebook for a small business: how the audiences and strengths differ, and how to decide where to put your limited time.
Instagram vs Facebook for a small business: how the audiences and strengths differ, and how to decide where to put your limited time.
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Social Media
What social media management costs a small business in the UK, what changes the price, and what should be included for the money.
What social media management costs a small business in the UK, what changes the price, and what should be included for the money.
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Social Media
What the data actually says about the best time to post on Instagram, why it varies, and how to find the right time for your own audience.
What the data actually says about the best time to post on Instagram, why it varies, and how to find the right time for your own audience.
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Email Marketing
What email list segmentation is, why sending one email to everyone costs you sales, and simple segments a small business can start with today.
What email list segmentation is, why sending one email to everyone costs you sales, and simple segments a small business can start with today.
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Email Marketing
The best Mailchimp alternatives for a small business, why people switch, and which one suits you by budget, list size and whether you sell online.
The best Mailchimp alternatives for a small business, why people switch, and which one suits you by budget, list size and whether you sell online.
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Email Marketing
Welcome email examples for small businesses, plus what a first message needs to do: set expectations, deliver value fast, and earn a reply or a sale.
Welcome email examples for small businesses, plus what a first message needs to do: set expectations, deliver value fast, and earn a reply or a sale.
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Email Marketing
Whether abandoned cart emails actually recover lost sales for a small online shop, how they work, and how to set up a sequence that performs.
Whether abandoned cart emails actually recover lost sales for a small online shop, how they work, and how to set up a sequence that performs.
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Email Marketing
How often to send marketing emails as a small business: a sensible starting cadence and the signs you are sending too much or too little.
How often to send marketing emails as a small business: a sensible starting cadence and the signs you are sending too much or too little.
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Email Marketing
A plain comparison of email marketing platforms for small business: what each is good at, where each gets pricey, and how to choose the right one.
A plain comparison of email marketing platforms for small business: what each is good at, where each gets pricey, and how to choose the right one.
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Paid Advertising
What Facebook ads cost in the UK for a small business: typical click and impression costs, what drives the price, and a sensible starting budget.
What Facebook ads cost in the UK for a small business: typical click and impression costs, what drives the price, and a sensible starting budget.
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Paid Advertising
What PPC management costs a small business in the UK: the common pricing models, typical fees on top of ad spend, and what you get for the money.
What PPC management costs a small business in the UK: the common pricing models, typical fees on top of ad spend, and what you get for the money.
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Paid Advertising
How PPC actually works, explained plainly: the auction, Quality Score, bids and budgets, and what happens when someone searches.
How PPC actually works, explained plainly: the auction, Quality Score, bids and budgets, and what happens when someone searches.
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Paid Advertising
SEO vs PPC for a small business with one budget: how they differ, what each costs, and a simple way to decide which comes first.
SEO vs PPC for a small business with one budget: how they differ, what each costs, and a simple way to decide which comes first.
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Paid Advertising
The Google Ads mistakes that waste small business budgets, from broad match keywords to no negative keywords, and how to avoid each one.
The Google Ads mistakes that waste small business budgets, from broad match keywords to no negative keywords, and how to avoid each one.
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Paid Advertising
Whether Google Ads is worth the spend for a small business, when it works, when it does not, and what you need in place before you start.
Whether Google Ads is worth the spend for a small business, when it works, when it does not, and what you need in place before you start.
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SEO
What a technical SEO audit checks, why it is the foundation the rest of your SEO sits on, and how to tell if your site needs one.
What a technical SEO audit checks, why it is the foundation the rest of your SEO sits on, and how to tell if your site needs one.
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SEO
The eleven SEO mistakes small businesses make most often, why each one holds you back, and the practical fix for every one.
The eleven SEO mistakes small businesses make most often, why each one holds you back, and the practical fix for every one.
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SEO
A plain page by page checklist covering titles, headings, content, links and images, with the elements that matter and what to ignore.
A plain page by page checklist covering titles, headings, content, links and images, with the elements that matter and what to ignore.
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SEO
How plumbers, electricians and builders get found by local customers who are ready to book, from Google Business Profile to service area pages.
How plumbers, electricians and builders get found by local customers who are ready to book, from Google Business Profile to service area pages.
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SEO
A straight answer on SEO timelines: first signs in four to six weeks, real results in three to six months, and how to tell it is working.
A straight answer on SEO timelines: first signs in four to six weeks, real results in three to six months, and how to tell it is working.
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SEO
The local SEO tasks that genuinely move an East Sussex small business up the results, in the order to tackle them, plus what to skip.
The local SEO tasks that genuinely move an East Sussex small business up the results, in the order to tackle them, plus what to skip.
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SEO
How to claim, optimise and maintain your Google Business Profile so your business shows up in local search across East Sussex, with a real Eastbourne example.
How to claim, optimise and maintain your Google Business Profile so your business shows up in local search across East Sussex, with a real Eastbourne example.
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Website Design
What a good small business site needs, what drives the price, the mistakes that lose customers, and how to make sure the site is actually yours.
What a good small business site needs, what drives the price, the mistakes that lose customers, and how to make sure the site is actually yours.
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Social Media
Which platforms to pick, what to actually post, how to tell if it is working, and when handing your social media to someone else makes sense.
Which platforms to pick, what to actually post, how to tell if it is working, and when handing your social media to someone else makes sense.
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Paid Advertising
Whether paid ads are worth it for a small business, what PPC management costs, the mistakes that quietly drain budgets, and how to run a first campaign yourself.
Whether paid ads are worth it for a small business, what PPC management costs, the mistakes that quietly drain budgets, and how to run a first campaign yourself.
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Email Marketing
You have a customer list you have never really used. Here is what email marketing actually costs a small business, the return to expect, and when it is worth starting.
You have a customer list you have never really used. Here is what email marketing actually costs a small business, the return to expect, and when it is worth starting.
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SEO
Most people pick a local business straight off Google. Here is how firms across East Sussex get into the map results and rank underneath them, step by step.
Most people pick a local business straight off Google. Here is how firms across East Sussex get into the map results and rank underneath them, step by step.
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