Case Study
By Koprio Team · 5 min read
Bodiology Sussex is one of Eastbourne's most established beauty and wellness salons, with more than seven years of trading and a reputation built on genuine care for its clients. The business had grown a lot in that time. The website had not kept up.
The challenge
The old site was built on Wix and patched piece by piece over the years as the business changed. Template platforms have a ceiling, and the longer you build on one, the more the limits show. Seven years of content added bit by bit had left a site that was hard to navigate, visually inconsistent, and organised in a way that made little sense to a first time visitor.
It was still pulling around 200 visitors a month, so the search interest was already there. The site just was not doing the business justice. People were landing on a page that did not reflect the professionalism, the warmth or the range of what Bodiology actually offers.
This was not a refresh. It needed a full rebuild.
What we did
We started from the content, not the old layout
Rather than salvage the existing structure, we reviewed every piece of content with fresh eyes. What matters most to a visitor, and how should it be ordered so it actually makes sense.
We designed it visually and got sign off first
From there we built a full visual mockup: page structure, navigation, layout and user journey, all mapped out before any development began. Nothing was built until Bodiology had seen the design, shaped it, and was happy with the direction.
We rebuilt it from the ground up
Once the design was approved we rebuilt the whole site from scratch, with none of the constraints the old platform imposed. The new site is built around the visitor: someone arriving for the first time can see what the salon offers, find the treatment they want, and take the next step without friction. The priority throughout was clarity, consistency, and a site that finally matched a business with seven years of reputation behind it.
The result
The new site presents Bodiology the way the old one never could. The information is ordered logically, the design is clean and consistent, and visitors can move through it and understand the full range of treatments without getting lost. With the old Wix template gone, the site sits on a proper foundation that can grow with the business instead of fighting it.
Metric | Result in the first month |
|---|---|
Page views | 1,300, up from around 200 monthly visitors on the old site |
Traffic increase | 550% |
Google Business Profile activity | Up 30% |
More local people are finding the business, clicking through and engaging with it. The traffic that was always there is no longer wasted on a page that could not hold attention.
"Absolutely over the moon with the website Jordan created for my business. From start to finish, the whole process was professional, efficient and stress free. He completely understood the vision for my brand and brought it to life perfectly, clean, modern and exactly the aesthetic I wanted." Darice, Bodiology Sussex
